Melody Zenck

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Melody Zenck

Melody ZenckMelody ZenckMelody Zenck
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Social Media Samples

    Published Copywriting Samples upon request

    3rd Annual Badass Women of the Year Awards

    As part of our marketing campaign for The 3rd Annual City National Bank Badass Women of the Year Awards, I created an info-graphic style, statistics post for our social media platforms and newsletter to showcase gender inequalities women experience and highlight the importance of the event.

      Women who made a difference in Miami

        Posts

        Thoughts from a #BWOTY Campaign

        Relevant experience

        Advertising Copywriting - 

        The final project for my advertising copywriting class consisted of creating an advertising campaign for the LEGO brand. I produced TV, radio, print, outdoor, internet copy and advertisements for the brand under the same theme and idea that I believed could resonate with the new target market in mind. Here are a few of my favorites:

          Shea Moisture Media Kit

          Shea Moisture Backgrounder (pdf)Download
          Shea Moisture Biography (pdf)Download
          Shea Moisture Fact Sheet (pdf)Download
          Shea Moisture Flyer (pdf)Download
          Shea Moisture Newsletter: Feature Article (pdf)Download
          Shea Moisture Letter (pdf)Download
          SheaMoisture Press Release (pdf)Download

          Advertising Media Planning - 


          Marketing & Communications Plan for Shea Moisture

          Public Relations Writing

          • Produced a fact sheet for a mock company in which I demonstrated my ability to clearly and concisely convey information based on resources provided by a mock client.
          • Created a logo, slogan, and graphics to showcase the mock company’s brand image and mission.

          Entrepreneurship Course Project

              

          • Collaborated in a select team of students to consult with Greater Jamaica Development Corporation to complete a marketing challenge.
          • Developed a name and logo design for a co-working space and to identify the target audience and market segmentation. 
          • Conducted interviews throughout various industries as part of our research for potential co-working tenants. 
          • Acknowledged the company’s goals and applied their feedback on our results and designs. (Co-Lab Jamaica NY). 

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