Copywriting
Ave Maria School of Law 2026-2027 Viewbook
Led the strategic refresh of Ave Maria School of Law's 2026-2027 Viewbook, conducting competitive research and benchmarking peer institutions to inform content and design direction. The goal was to strengthen brand positioning and support admissions recruitment efforts, through copywriting, editorial, and visual refinement for a modern, cohesive publication optimized for print and digital.
Instagram Highlight Refresh
Instagram Stories refresh
Published GHOSTWRITING Copywriting Samples upon request
3rd Annual Badass Women of the Year Awards
As part of our marketing campaign for The 3rd Annual City National Bank Badass Women of the Year Awards, I created an info-graphic style, statistics post for our social media platforms and newsletter to showcase gender inequalities women experience and highlight the importance of the event.
Posts
Women who made a difference in Miami
Thoughts from a #BWOTY Campaign
Relevant experience
Advertising Copywriting -
The final project for my advertising copywriting class consisted of creating an advertising campaign for the LEGO brand. I produced TV, radio, print, outdoor, internet copy and advertisements for the brand under the same theme and idea that I believed could resonate with the new target market in mind. Here are a few of my favorites:
Shea Moisture Media Kit
Advertising Media Planning -
Marketing & Communications Plan for Shea Moisture
Entrepreneurship Course Project
- Collaborated in a select team of students to consult with Greater Jamaica Development Corporation to complete a marketing challenge.
- Developed a name and logo design for a co-working space and to identify the target audience and market segmentation.
- Conducted interviews throughout various industries as part of our research for potential co-working tenants.
- Acknowledged the company’s goals and applied their feedback on our results and designs. (Co-Lab Jamaica NY).
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